In the past, industries were clearly separated from each other and moved within their industrial boundaries. Small and medium-sized companies were able to assert themselves within these limits all by themselves thanks to a solid service. Today, the platform economy is increasingly breaking down these market lines and changing growth and competitive strategies. The willingness and ability to address cloud-based services in conjunction with partners gives companies important differentiation advantages. Key questions are, for example, how to get started with integration solutions, how to find suitable partners and how to successfully develop one's own ideas into cooperative concepts or practical pilots.